Websites CRM Setup Revenue Operations

Unical: 26% Improvement in Sales Velocity

Centralized customer data and integrated legacy systems to enable data-driven revenue operations and power go-to-market strategies resulting in 26% faster closes and 19% more deals created.

Making Go-to-Market (GTM) Soar with HubSpot CRM

67%

User Adoption Increase

Through process mapping, training and in-portal guides, we increased user adoption of the CRM by 67% in 3 months.

74%

Sales Velocity Improvement

By reducing manual work, and automating processes, we achieved a 74% improvement in average days to close.

19%

Increase in Deals Created

We developed a quote to order deal flow that prioritized RFQs by size and type, generating a 19% increase in qualified deals created.

CRM Setup, Website, Revenue Operations

From Fragmented RFQs to a 67% CRM Adoption Surge and 26% Faster Closes

The engagement started by treating CRM as the operational backbone for Unical’s quote-to-order lifecycle rather than just a reporting tool. The team rebuilt the website to enable ecommerce and then mapped every step from RFQ and RFP through fulfillment, consolidating an outdated system and integrating both VistaQuote and Quantum into HubSpot for a single source of revenue truth.

A structured quote-to-order deal flow ensured every RFQ, contact, and company rolled into the right pipeline, while alerts surfaced high-value opportunities to accelerate responses. Event workflows and lifecycle campaigns turned trade show and inventory signals into automated, data-driven outreach.

Custom dashboards and a user adoption cockpit aligned leadership and 70+ reps around shared KPIs, reinforcing new behaviors that made the RevOps architecture stick and enabled measurable growth in deals and speed-to-close.

The team demonstrated a deep understanding of HubSpot’s advanced features, guiding our teams through seamless onboarding processes and ensuring effective adoption of the platform for both sales and marketing operations. Additionally, Level350’s experience with VistaQuote and Quantum integrations to HubSpot has been invaluable. They have successfully connected these platforms, enabling automated workflows and real-time data sharing between business systems. This resulted in enhanced operational efficiency and more informed decision-making for stakeholders. Their commitment to delivering tailored solutions and ongoing support makes them a trusted partner for our organization.

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Jennifer Torlone-Wilson

Chief Information Officer

About Unical Aviation

Unical is a leading supplier of used and serviceable airframe components, a global aircraft parts supplier, a trusted partner for aftermarket parts solutions, and an end-of-life and repair and maintenance MRO and 145 repair stations. Founded in 1990, Unical has become the trusted resource for thousands of customers around the world, supplying millions of parts over 30 years of operation.

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